As a business owner you’ve probably heard all about this concept of “finding your Why” and how it’s supposed to bring tears to your eyes, inspire you to take action, and move others to buy your products or spread your ideas. It’s supposed to keep you focused and on task. But that wasn’t my experience until recently when I discovered that my “Why,” the same one that I’ve held onto for the last decade, has actually been holding me back all these years!
It’s time we have an honest conversation about your “Why”…
Does your “Why” motivate you to show up for your business enthusiastically and passionately on a daily basis?
Do you ever feel like your “Why” isn’t enough for you to keep you going in your business when it gets rough or isn’t going the way that you had envisioned?
How about when fear or self doubt starts to creep in? Is your why enough for you to show up every.single.day or for you to get out of bed and sit down at your computer when you just.don’t.feel.like.it?
In this live video replay from my free Facebook Community (Results First Academy for Coaches, Course Creators, Consultants, NMers, and Mom Bosses), I shared how I went from a superficial “Why” that was holding me back in my business where I answered “To be 100% financially free and bring my husband home from work,” (not exactly a tear jerker) to uncovering the real, raw, emotional reason behind why I do what I do.
As it turns out my Big Why has nothing to do with material things and everything to do with my place in the world. The Big Why I uncovered is “To live a meaningful existence.” Now that’s motivating!
Here’s how you know if your “why” motivates you…
Thinking about it energizes you and excites you and gets you to show up even when you don’t feel like it…even when life happens and you don’t want to get out of bed. And when you feel a bit lost and unfocused, you can turn to your “why” and it steers you back to a place of focus and strategic action.
Here’s how you know if your “why” might be actually holding you back from growing your business…
It feels like a dream life that you know you deserve and you know you have the potential of obtaining so you focus on your why to help motivate you to show up but it makes you lose energy and motivation because it feels so far away and always in the future.
How do I know this? Because I’ve been there!
What people teach,what I followed, and what you’ve probably done too…
This is the advice people give… “Write out your Vision Statement, what you want your future to be like or look like. This Vision Statement IS your Why.”
It may seem counterintuitive, but the reality is that focusing on your Vision AS your Why may be actually holding you back from working towards and reaching your dream life goals.
Now, I’m not saying get rid of your vision, I think your vision is very important. Having those long term goals is very important. Always have those posted somewhere where you can see them. However, the vision statement is something that is written in the future. And goals written in the future tense are more likely to stay in the future.
Goals written in the future tense are more likely to stay in the future. Read that again.
So if you’re focusing on your vision, as your “why,” as your reason for showing up to your business every day, that’s why it may actually be holding you back and keeping you from being focused.
So what to do instead? When you’re writing goals, you want to write them in the present tense as though you’ve already attained them. And even if your big goals are written in the present tense, they are still your long term goals, and they may feel a little bit unattainable right now. And the reality is, you may not actually be passionate about those long term goals in the sense that they’re going to get you out of bed every morning and know exactly what to focus on in your business.
What should you focus on instead? Your Mission Statement.
The difference between a Vision Statement and a Mission Statement…
Your “Why” is your Mission Statement, your Vision Statement is not your “Why.” The difference between a vision statement and a mission statement is that a vision statement is your goals written in the future tense. If you’re like me, you have really big goals, HUGE GOALS! And that’s wonderful and you should always keep those big goals in your mind.
However, those huge goals may seem somewhat unattainable and it can often be difficult to pinpoint the activities to do on a daily basis to get you there.
What can help you stay focused and pinpoint the activities you need to do on a daily basis to move the needle toward achieving your big (HUGE) goals? Instead of focusing on a Vision Statement as your “Why,” focus on your Mission Statement.
What is a Mission Statement?
A Mission Statement is how you act in the present moment. It’s more about what you’re doing in your business, who you’re doing it for and why you’re doing it for them. For example…
My Mission Statement is to help mom bosses discover their passion and their purpose. And give them the tools to cultivate the lives and businesses that their souls have been craving so they can have financial freedom and live their dream lives from a place of authenticity.
Being in business for yourself is kind of like being on a ship out at sea. Sometimes the waters can be calm, sometimes they can be stormy, sometimes it can get a bit foggy and hard to see. Your “Why” is what is going to keep you grounded, drive that ship, help clear the fog, and point you back towards shore. It’ll help you gain clarity on what you need to focus on in order to move the needle in your business.
My mission helps me get out of bed in the morning when I’m feeling like I don’t want to or if life gets hard, or business gets hard, or if I get stuck in a fog or run into some roadblocks or self doubt. My mission steers me back towards shore and brings me clarity and focus.
My mission helps me to know exactly what to focus on, who to focus on, and the reasons why I’m focusing on them.
How to write out your Mission Statement…
The reason you need a mission statement is because it IS your “Why.” There can be a lot of things in your life that you’re passionate about. You might be multi-passionate, like me. What happens when we’re multi-passionate? We tend to lose our focus, right? We’re kind of spread really thin, we don’t really know exactly what to focus on.
Your mission statement helps you to gain the necessary clarity. It’s your lighthouse in the stormy seas of your business. It’s your why, and your why grounds you. It steers you away from the rocky cliffs when you feel like giving up.
Ask yourself: “Is this in line with my Mission Statement?”
Then, once you have your Mission Statement, if things come up for you that are a distraction, or if your business starts to feel Rocky, or you start to have that self doubt/fear creep in, you can ask yourself: “Is this in line with my mission statement?”
Once you have your mission statement, get into the practice of asking yourself this very simple, yet powerful question to see if the activity you’re working on is in line with your mission statement. If it’s not, then treat that like a hobby, put it to the side, and you can focus on what is important for your business and your life.
4 Steps to Writing an Effective “Why” Statement
- Find your passion
- Find your purpose
- Write your Mission Statement (Passion + Purpose = Mission Statement)
- Drill your Mission Statement down seven levels
- Add your 7th level emotion to your Mission Statement
Step One: Find Your Passion
Your passion is something that you love doing so much you would do it for free. It energizes you, excites you, and motivates you.
Step Two: Find Your Purpose
Your purpose is something that you’re good at, have experience/skills in, and that people come to you for advice on (that you are passionate about doing, but don’t feel obligated to do).
You might be good at many things, but that doesn’t necessarily mean that you are passionate about doing those things or showing up every day to teach others how to do those things. For example, you could have a lot of kids, and people might come to you asking for advice about parenting. But that doesn’t mean that you would be passionate about writing a parenting blog, right?
Come up with a list of a bunch of your strengths and things that people come to for advice on that you like helping people with, then go back and ask yourself “Am I passionate about this? Or would it feel like an obligation?” If the answer is that you’re not passionate about it or it would feel like an obligation, take that off the list.
Step Three: Write Your Mission Statement
Your Mission Statement is what is going to get you through tough times in life and in your business. How do you find your Mission? Passion + Purpose = Mission Statement.
Take your Passion, add your Purpose, and you have your Mission Statement.
For example, I’m super passionate about helping moms who are bosses of their own businesses discover their passion and their purpose. My purpose, what I’m good at, is finding tools that have helped me cultivate the life and business my soul was craving, and I’m good at teaching and coaching other women on how to use these tools. I am passionate about this, it does not feel like an obligation, and it links up with my passion for helping mom bosses discover their own passion and purpose.
I am also passionate about helping mom bosses find financial freedom through those avenues and to live a dream life from a place of authenticity.
So link your Passion with your Purpose and WRITE YOUR MISSION STATEMENT.
Step Four: Drill Your Mission Statement Down Seven Levels
Here’s a technique that comes from a book called Millionaire Success Habits by Dean Graziosi. I don’t seem to have the time to sit and read books these days so I was listening through my knock off airpods while out on a walk.
What you’ll do is take your Mission Statement and ask “Why is this important to me?” You’ll keep asking that question about each of the previous answers and you’ll do this seven times.
What this does is it probes deeper and deeper into the emotional reasons behind your Mission Statement. For example (and I’m about to get raw and vulnerable with you here)…
My mission is to help mom bosses discover their passion and purpose, and give them the tools to cultivate the lives and businesses their souls have been craving so they can have financial freedom, and live their dream lives from a place of authenticity.
Level One: Why is this Mission Statement important to me?
Because I’ve grown a business and gotten far with it, but I had lost my passion for it, and, for a while, I didn’t get as far as I wanted to with it or get to my dream levels of financial and life freedom. I knew there was something holding me back and my soul was slowly dying as a result.
I didn’t feel authentic when showing up for my business anymore. I didn’t have the tools to help me find what was blocking me and move past it. And without these tools, I was unfocused. As a result, when I did take action, it felt like I was going in circles.
Level Two: Why is it important to me that I help Mom Bosses who are currently in the place where I was a while back feeling like my soul was slowly dying?
Because I am motivated when I see progress in others, I’m driven by causes that are in alignment with my values and purpose and I’m good at helping women see the potential in themselves. I want to be their guiding light.
Level Three: Why is it important for me to serve others by working on something that is in alignment with my values and purpose and that I’m good at?
(Here’s where it starts to go even deeper and more raw and I had to admit some hard truths to myself so I started up the diffuser and put in the oils that ground me and help me tell my truth.)
Because I’m not driven by my own goals. I can set goals and they always seem to go to the back of my mind and become forgotten as quickly as I wrote them down. What drives me is showing up for others, I feel a responsibility to them and I want to see them succeed in life. I want to see others find true happiness because that’s a reflection of my own happiness.
Level Four: Why is it important for me to help myself and others find true happiness?
Because when people are happy, they are more giving and generous; they’re more creative, more grateful, more energetic and carefree. This is a brilliant combination that brings out the best in people and helps the world be a better place.
Level Five: Why is it important for me to help make the world a better place?
Because I see so much suffering in this world and at the same time, so much potential for good. I want a beautiful future for my children and grandchildren where they can live in peace and harmony with their fellow humans full of joy, creativity and freedom.
Level Six: Why is it important for me that people in the future can live with their fellow humans in peace and harmony?
Because it means that there will be no war, no famine, only good people sharing the wealth and love in a clean and safe environment. In this way, the earth will be a viable place for us to live for millions of years to come.
Level Seven: Why is it important to me that the earth be a clean, safe and viable home for humanity for millions of years?
Because it means that we will not be lost to history like the dinosaurs, that our existence means something and ultimately that my existence means something. Boom! #mindblown
Why my superficial “Why” was not motivating enough to get me to show up consistently and with focus for my business…
I had done this seven levels deep exercise before, but I previously did it with my Vision Statement of making millions of dollars every year, living in the lap of luxury, spending all my time with my family, and enjoying the freedom, joy and happiness that comes with all of that. When I did this seven levels deep exercise from my Vision Statement, I ended up with “to be happy.” That doesn’t motivate me to show up in my business. I’m a relatively happy person on a day to day basis. Know what motivates me? Living a meaningful existence!
Part Two of Step 4 of Writing an Effective “Why” Statement
Now that I had found my 7th level emotion for my Mission Statement, it was time to add it all together. Here’s what mine looks like…
My mission is to live a meaningful existence by helping mom bosses discover their passion and purpose, and give them the tools to cultivate the lives and businesses their souls have been craving, so they can have financial freedom and live their dream lives from a place of authenticity.
Now, THAT’S something that excites me, energizes me, and motivates me to show up for my business every.single.day!
Ok, now it’s your turn…
Step One – find your Passion, what you love doing so much that you would do it for free.
Step Two – find your Purpose, what you’re good at and love doing, but wouldn’t feel obligated to do.
Step Three – Combine your Passion and your Purpose to write your Mission Statement.
Step Four – Drill down seven levels from your Mission Statement asking why each level is important to you
Step Four A – Add the seventh level emotion to your Mission Statement and now you have your “Why” Statement.
My hope is that you find your mission statement, find your passion, find a purpose, and that it energizes you, excites you, and motivates you to go to new levels with your business and life.
The Worksheet below can be a helpful tool for you to find your Big Tearjerker of a Why through some self reflection on your Passion, Purpose, and Mission.
I encourage you to dig deep, get vulnerable with your answers, and tell your truth so that you can uncover a Why that brings you new awareness, clarity, and focus in your business, and inspires you + motivates you to show up enthusiastically and consistently every.single.day!
Snag your FREE 4 Simple Steps to Find Your Why Worksheet by clicking the image below:
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